I am sure everybody at some time has experienced the annoyance of sending an important email and wondered if it was really received, read, forwarded or simply deleted. Sure, there are several rudimentary capabilities within Outlook that could slightly ease your concerns, but what happens if there were flexible and easy-to-use programs that could really offer you understanding of what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you may also receive a notification alerting you at the exact moment it was actually read? Wow, that certainly will make the timing of the follow-up call or email easier to determine!
Truth be told, there are a variety of technology solutions currently on the market that can supply you with this information, along with offer a whole lot more complex tracking capabilities and functionality— all of these are typically transparent and undetectable from the email recipients. For example, a number of the applications will not only notify you in the exact data and time your email was opened, but will also provide you with the physical geographic location and IP address from the recipient’s computer (Internet scammers beware!), the apparent current email address of the recipient (useful if people use email tracking for gmail and inbox then forward the email with their business accounts or the other way around or use email aliases), any URL’s incorporated into your email that are clicked through (great to monitor the strength of your latest email campaign), the duration the email was read, and in case your email was forwarded or keep reading another computer (very helpful to track confidential of proprietary information that could be passed onto a competitor).
A few of the more complex applications can also provide all of the above tracking info on your own email attachments to incorporate PDF’s, Word and Excel documents. So, in the event you sent a prospect a proposal being a PDF, not only would the above be capable, however, you could receive these details at the page level! In other words, you could determine the duration and frequency that each page was read. Hmmmm, why was this prospect spending a great deal time reading the section that contained our pricing?
In addition, some applications even enable the restriction of certain activities. For instance, you are able to restrict a recipient from printing or forwarded your email. Or, some permit the sender to specify an occasion duration wherein the email will self-destruct in a elapsed time after it has been read. Poof, you now look at it, you now don’t!
Most offer some type of Outlook plug-in that allows the sender to specify the “treatment” level for each email and well as turn-off the tracking features. Because most companies charge over a per email tracked basis (usually fractions of the penny per email), you might like to track only important emails. If you are sending HTML-based e-mail, measuring opening rates is not hard. As opposed to embedding your logo or some other images within your e-mail, create Image tags that load the images from your server. Then, whenever someone opens an e-mail message by you, the written text and other non-graphical data will load immediately whilst the images are being requested out of your server.
Each request for a picture is going to be recorded in your server logs. You can simply make use of your server log reporting tool to see how frequently a particular image was requested. Again, should you not gain access to your logs you should locate a dcogtr sympathetic ISP. Below are great tips to make your open rate tracking much more accurate. Image Tracking – Produce a unique image for every campaign. Like that you won’t get confused whenever you examine your results. You do not have to employ a large image to make an effective tracking strategy. Many marketers develop a 1 pixel x 1 pixel GIF which is either transparent or set to the same color since the HTML background color. Don’t do this. It’s a flag for SPAM filters. Use a standard graphical image.